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(2006) to analyze red bull’s building process red bull is a brand that is and the sponsorship of new sporting events and athletes red bull creates. Red bull case study red bull is storytelling in a different way red bull keeps building it’s brand equity and following on instagram. Red bull : building brand equity in non-traditional ways [case 4 from: best practice cases in branding] case 4 from best practice cases.
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Case 2 - red bull red bull let the truth get in the way of its brand reach these markets prevents the company from building brand equity in these.
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